Recently, the State Administration of Radio, Film and Television (SARFT) released the Circular of the State Administration of Radio, Film and Television on Strengthening the Management of Broadcasting Cartoons on TV and required that IPR management shall be intensified on the broadcasted cartoons on TV.
The Circular requires stringent supervision of local authorities over cartoon playing and protect intellectual property vigorously. Overseas cartoons with expiring copyright shall be re-approved according to related procedures, if being expected to be broadcasted in China£®
The Circular demands that administrations of radio, film and television at all levels shall consolidate effective control and supervision of the cartoons broadcasted by the subordinate TV agencies, report the broadcast of domestic and overseas pirated cartoons and overseas cartoons with expiring copyright and overtime and over£volume broadcast of imported cartoons in time, and exert strict inspection and rectification over them.
(China IP News)