Fourteen ministries including the Ministry of Commerce, Ministry of Education, Ministry of Finance and SIPO jointly released the Circular on Protection and Prmotion of Long Honored Brands, requiring exploration and protection of traditional culture, encouraging those long honored brands with self generated IPRs and unique traditional knowledge and skills to play bigger roles in social and economic development.

The Circular spelled out several tasks, establishing support system for protection and promotion of long honored brands, exploring traditional products and skills, bolstering these companies' innovation and market competitiveness and nurturing a number of well-known long honored brands with great potential, competitiveness, influence and cultural style. 

Specific measures include, supporting their trademark and patent filings, combating acts infringing their trademarks, patents, copyright, trade names and trade secrets, encouraging them to register trademark overseas, helping them to enforce their rights overseas and educating them on protection techniques.

(China IP News)

2008-04-23